PEC – What is this for the social media marketer?
I like to use acronyms for my teachings in the network marketing industry and today’s applies to the social media marketer. There are three critical components to success for the social media marketer. If you are marketing an MLM or affiliate products, these three done in order will make you a force.
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Three components for the social media marketer
There are three components that the social media marketer needs to consider. When you are marketing your MLM or your affiliate products, you want to have three things and they are the PEC formula. The PEC formula stands for three things.
How to achieve the PEC formula for the social media marketer
Now, we get into each component to give you the basics of the PEC formula for the social media marketer.
Presence: You want to have a presence that shows a few things in you that will attract people to you. Your presence is what tells people if you are serious and live by what I call the VSL proposition. Your presence tells people who you are. You will find my presence building in many places around the web over the course of time, but there are two places I want to share. I will allow you to pick them apart on your own. They will continue to grow over time, so depending on when you are reading this, the size of these things will be bigger for each new visitor, but you have to start building it now.
Exposure: You have a market of well over a billion people who will be putting their eyeballs on all the things that interest them in social media. The social media marketer finds the way to get in front of those that are looking for what they have. Traditional traffic generational methods are being overtaken by the social world to the point where social media is passing up giants like Google in web presence. The social media marketer gets proactive in communities all across the web to gain exposure to whatever they are promoting, but again, I always stress promoting yourself first and branding yourself first. Drive social media users to your profiles and landing pages.
Conversions: You want to get a result from the exposure portion of your marketing. If, for example, you are posting in Facebook groups about something that you are doing, you want to provide real value and an immediate benefit that will lead to one of two things.
- An immediate click to the link that you are promoting.
- An immediate click to your profile so people can check you out. Your presence will make people want to friend you to get value from you.
Are YOU interested in being a successful social media marketer?
If you answered yes, reach out and contact me. My contact information is on the right side. You can also grab a download about how to increase your landing page conversions by filling out the form at the top right of this blog. If you get in touch with me, we can grab a visual snapshot to see if you need help becoming a successful social media marketer and more. You do not want to be the clam that is at the top right of this page. You want to be the social media marketer with a loud voice and value. People will praise you to the end of the earth just for that.
Once we have that snapshot of your business, we can together determine where your strengths and weaknesses are and hone in and refine them to perfection. Becoming a successful social media marketer will allow you to pass your competition, so let’s get together.
Larry Krakow is an Internet marketer who cares about people and watching them grow up in the home business arena. While learning social media, blogging and personal branding, Larry has seen the Internet change so much over time, but the one constant always remains with him. It is always about providing value so that people always are encouraged to return to learn more.
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