WordPress Courses: How It Sells Your Business
WordPress courses often are specific to the way that a blog will function and what it does. This is a little piece of the pie to give you a perspective of what your blog is supposed to do. If you are a network marketer, affiliate marketer or both, you blog helps you tie things together in a way that helps you to get what you want from your blog. That is your brand and a list. If you said it was your primary MLM, you are probably one of the many who puts the cart before the horse.
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Short WordPress Courses Summed Up
This blog post is not about the technicals of WordPress courses. There is no need for me to show you something in this post when that information is readily available all over the web and other places on this blog. It really is more about generating content and having relationships with the people who come to your blog. The content does not have to be awesome from day 1. It has to be there and can be tweaked to get better.
- Something is better than nothing. Make no excuses about writers block.
- Have a way for your blog visitors to get on your list.
- Have tools and resources that are there to help people that make you money if people buy.
- Give value by solving problems.
These are the things that most WordPress courses never teach to you. Typical WordPress courses teach you all the bells, whistles and technical fine points. Sure, you should consider learning them, but it is far more powerful if you know how to convert your visitors into revenue for your business.
Few WordPress Courses Tell You This
Here is a picture that I am going to explain. Few WordPress courses touch on the points that I am going to explain to you.
Ok, so this picture may be confusing to some of you, but I am going to share some value with you today that will turbocharge your business if you are looking to get to the next level. This is very easy.
At the top, I have a representation of you. You are the network marketer, affiliate marketer or both. WordPress courses are designed to show you how to get your bells and whistles in place, but I want to spend less time on that. My favorite WordPress courses portray the relationship between you as a marketer and my “triangle of power” as I call it.
Your Triangle Of Power has three corners to it. Each one is critical in the process. There is a direct relationship between all three corners and the dots connect.
Here is where it gets awesome! If you can tie the struggling masses into social media and your peers while sharing your content, you have taken care of some of the most critical parts of the equation. Today, I am going to discuss a process that I use to generate leads for my business around the clock. Very few WordPress courses actually do this. This is a rough outline, but if you were to stand say on the roof of your house and look down at the lawn which is your business, what would you see? Are you promoting your business directly in every post on your blog? As you can see, I have very few pages promoting my business. I may throw one or two in a month, but the chances are slim that you will know about my business right away. It is when you know me, trust me and see the value that I can offer to you that you will want to know what it is that I do.
Why this blog post may provide you with more value than many WordPress courses.
Most WordPress courses will leave you knowing how to play the game. They will not show you how to win the game. You can read the book about the rules of any sport. It could be basketball, baseball, soccer, you name it. How many of them tell you the best technique to shoot a jumpshot, hit a home run or kick a ball? I bet you that none of them do, but they will give you the bells and whistles. I found that to be the case when I spent a solid week taking Ray Higdon’s Pro Blog Academy course. It is the best of all WordPress courses that I have taken to date. Without a doubt, it is worthy of the money spent.
Anyway, getting back to this post and what it is here to show you, I want to say that a sustainable business is what you want. Ultimately, you want people who have the problems to subscribe and be a part of your list. That is how eventually your primary MLM will be built, but in the meantime, you do not want to leave things on the table that brand you, pay you affiliate commissions and help build a following. Just so you understand this better, take a look at the picture and see how the “Triangle Of Power” works. It will be extremely helpful and help you understand what the best WordPress courses really do.
P.S. If you want to know how to boost landing page conversions from the people that come to your blog and go to your landing pages, grab a copy of “7 Critical Points To Boost Landing Page Conversions” and a few other awesome videos of Ray Higdon. You can do so by filling out the form on this blog. Ray Higdon is one of my mentors in this industry and has my favorite of all WordPress courses.
Larry Krakow is an Internet marketer who cares about people and watching them grow up in the home business arena. While learning social media, blogging and personal branding, Larry has seen the Internet change so much over time, but the one constant always remains with him. It is always about providing value so that people always are encouraged to return to learn more.
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